If you were shopping for a trusted lawyer, would you go with one you found on a roadside billboard? If you were looking for an experienced Nanny, would you hire one from a magazine ad? No! Much the same, I would hope that you wouldn’t find a plastic surgeon through fancy advertising.
According to a study published in the January issue of Plastic and Reconstructive Surgery®, patients are less interested in flashy advertising than they are in surgeon experience or personal referrals when they want to find a plastic surgeon.
The study entailed interviewing 150 potential cosmetic plastic surgery patients about the process of picking a plastic surgeon. Not surprisingly, the patients overwhelmingly stated that the absolute most important deciding factor for them, was the surgeon’s experience. Also important was how they found out about the doctor. The majority of the patients preferred personal referrals, and were actually turned off by any advertising.
To find out more details about what the study found, read the full article HERE.
These results are comforting. It’s good to know that people are taking the process of finding the right doctor seriously. Just as you would test drive a car before buying, anyone considering cosmetic surgery should take potential surgeons for a test drive. Don’t be shy. The Bay Area has a lot to offer. You want to make sure you find a plastic surgeon you are confident in and comfortable with. Meet with a number of doctors. Ask questions and reach out to their past patients if possible.
Find a Plastic Surgeon in The San Francisco Bay Area:
If you are looking for a plastic surgeon, Dr. Usha Rajagopal has more than 20 years of experience. She would be more than happy to meet with you and can provide a number of testimonials from very happy patients. If you’d like to learn more or to set up a consultation, contact the San Francisco Plastic Surgery and Laser Center at (415)392-3333.